Use COPYCAT are increasingly common in today's global market. Sometimes the similarities between COPYCAT and original brands so consumers are likely to lead to confusion. COPYCAT are trying to gain acceptance in commercial and consumer acceptance of coverage imitate a brand leader. This study examined the role consumer’s mindset on COPYCATting strategies. The population of this study consisted of customers buy the Khorramabad is due to the infinite number of sample 276 was selected. Simple random sampling method was used for sampling. The data gathering tool was a questionnaire that was used to analyze the assumptions of the test. relational people regard the THEME-BASED COPYCATs as similar to the leader brands. featural people regard the attribute-BASED COPYCATs as similar to the leader brands.

Because of the importance of brand in consumers' decision-making, market leaders have invested heavily in their brands. In the meantime, follower companies try to imitate the brands of market leaders. Consumers, with their ethical differences, also show different reactions to this imitation. The purpose of this study is to investigate the role of the type of COPYCAT (imitation) on the consumers' COPYCAT avoidance with the moderating role of consumer ethics. In order to investigate this effect, the consumers of hypermarkets were surveyed through distributing a questionnaire. The collected data were analyzed by using the structural equation model (SEM) and the PLS software. The results show that, when a company imitates the apparent features or THEMEs of a brand (THEME COPYCAT), it leads to COPYCAT avoidance by consumers. Also, customer's ethics moderates the effect of appearance imitation on the COPYCAT avoidance, but it does not have a moderating effect on the relationship between THEME imitation and COPYCAT avoidance by consumers.

Diagnosis mistakes in selecting a original brand with a counterfeit and imitation brand can affect consumer financial losses and affect consumer loyalty. However, This study aimed to investigate the role of COPYCAT strategy on the perceived similarity with moderator consumer mindset and brand loyalty was performed. And the goal is to increase consumer awareness of original brand and imitation brand. The study population includes buyers of Clear shampoo in pharmacies and Moghaneh Doogh(yogurt drink) in Parsaabad Moghan stores. Because of the Unlimited community is used Cochran, and the sample number is 384. For data analysis used software SPSS 22 and Smart PLS. And using with Partial Least Squares, Relations of variables and model Been investigated. Results show that in hypotheses the observed correlation is significant. In the first main hypothesis, COPYCAT strategy have positive impact on perceived similarity. In the second main hypothesis, consumer mindset moderate Relation between COPYCAT strategy and perceived similarity. In the third main hypothesis, brand loyalty, moderate relation between COPYCAT strategies and perceived similarity.

The role of society and political factors regarding the differences of human language is undeniable, and such issues, together with biological factors, forces, and multiple impositions, causes the differences between male and female languages. This difference, along with the THEME of betrayal in poets' poems, has created remarkable examples. In this research, considering the betrayal component and BASED on Robin Lakoff's opinions, an attempt has been made to introduce the languages of four contemporary poets, and finally to compare with each other. Such an approach leads to the recognition of the differences in the views on woman and man, and in general, the perception of these poets about the relationship between the earthly lovers centered on betrayal. The findings of this research indicate that the languages of Farrokhzad and Behbahani are very clear in the use of color words, promise words, etc. Compared to these two, the languages of Shahryar and Mo'ayyeri, due to the use of masculine language, are indifferent toward these elements. The type of gender perspective and attention to feminist issues is also more obvious in the poems of Farrokhzad and Behbahani, and besides recounting issues related to infidelity, they try to change the audiences' views toward woman. But in comparison with these two, in Shahryar's poems, the components of betrayal and disloyalty have never caused the gender distinction, or the superiority of man over woman. On the other hand, a gender distinction can be seen in the poems of Rahi Mo'ayyeri.

A bunch of studies have been published in various formats of books and papers about Hafiz status and art in the field of Persian literature. Due to the large amount and the continuous process of such studies and in order to recognize their strengths and weaknesses, it is necessary for them to be reviewed especially considering the authors’ pen. The results of such reviews can be applied to address the lacks of this field. This study examines the historical process of Hafiz studies and their subjects as well. Since the beginning of the process (1919) up to 2010 about 2068 studies have been conducted. This study reviews the historical trend of Hafiz studies first in the format of papers, then checks the reasons of their ups and downs due to their quantity and quality. The stories are categorized under five historical periods and eight headings of: description of verses, critical review of books and studies about Hafiz, introduction of various Divan corrections, and the introduction of new versions, character analysis, Hafiz’s life and thoughts, Hafiz and the others, aesthetics (of Hafiz’s poetry). This study shows the rising process of the production of the studies since the beginning up to the third historical period due to the holding of two Hafiz’s memorial conferences. In the fourth period, this process quantitatively falls down but qualitatively rises till the fifth period when both quantity and quality of the papers escalate due to the introduction of new literary topics and the advance of criticisms.

THEME and thematic structure of the clause and text plays a fundamental role in producing the same SL discourse in TL. THEME as the point of departure of the message plays a pivotal part not only in text interpretation but also in implications derived from the text ipso facto.Modification in THEME or thematic structure from SL into TL falls the text foul of futile translation at the expense of losing some aspects of SL discourse, and hence produdng a distorted translation. It is, hereby, necessary to embody knowledge BASED on thematic structure of SL.

Purpose: The purpose of this study is to determine the situational and stable hostility of Ardabil sports consumers and its effect on the intention to buy in the original brands and Nike COPYCATs. Methods: This study was a descriptive cross-sectional study and the statistical population consists of all athletes of different disciplines in Ardabil. The sampling method was multi-stage and to determine the sample size, the Cochran formula of unlimited community was used and the sample size was 385 people. Moradi and Zarei (2011), and Jalilvand et al (2011) questionnaires were used to assess the purchase intention and by examining the tools of Klein et al (1998), Nijsen and Douglas (2004), Atenson and Klein (2005), Hassanzadeh and Meshbaki Esfahani (2015), questions related to hostility were prepared according to the historical memory and events of Iran. SPSS24 and Smart PLS3 software were used to answer the research questions. Results: The results showed that in athletes, both situational and stable hostility have a negative and significant effect on the intention to buy the main Nike brand. In the case of the COPYCAT brand, the effect of stable hostility on the intention to buy was positive and significant, but the situational hostility of athletes had no effect on their intention to buy Nike COPYCAT. Conclusion: Situational and stable hostility of consumers towards the United States has a negatively the intention to buy the original Nike brand.

Inertial Navigation System (INS) is one of the navigation systems widely used in various land-BASED, aerial, and marine applications. Among all types of INS, Microelectromechanical System (MEMS)-BASED INS can be widely utilized, owing to their low cost, lightweight, and small size. However, due to the manufacturing technology, MEMS-BASED INS suffers from deterministic and stochastic errors, which increase positioning errors over time. In this paper, a new effective noise reduction method is proposed that can provide more accurate outputs of MEMS-BASED inertial sensors. The intelligent method in this paper is a combined denoising method that combines Wavelet Transform (WT), Permutation Entropy (PE), Support Vector Regression (SVR), and Genetic Algorithm (GA). Firstly, WT is employed to obtain a time-frequency representation of raw data. Secondly, a four-element feature vector is formed. These four features are (1) amplitude of frequency, (2) its ratio to mean of amplitudes of all frequencies, (3) location of frequency in time-frequency representation, and (4) judgment on behaviors of frequency that is obtained by utilizing PE. Thirdly, BASED on the feature vector, the GA-SVR algorithm predicts amplitudes of all frequencies in the time-frequency representation of the denoised signal. Finally, by employing inverse WT the denoised signal is obtained. In this work, the outputs of the Inertial Measurement Unit (IMU) in ADIS16407 sensor, as a low-cost and MEMS-BASED INS, have been utilized for data collection. The proposed method has been compared with other noise reduction methods and the achieved results verify superior improvement than other methods.

This study with the aim of designing a crowdfunding process model in knowledge-BASED companies was done. The research method was qualitative from THEME analysis. The key experts studied were managers and employees of knowledge-BASED companies in three provinces of Hamadan, Kurdistan and Kermanshah, along with managers with expertise from public and private institutions. The criteria for selecting experts was having at least 5 years of work experience or research experience in relation to the research topic and the criteria of agreement, key role and participation. Experts were selected using judgmental and snowball sampling methods and data collection continued until theoretical saturation was achieved (40 people). Data collection tools were semi-structured interviews. Clark and Braun six-step method was used for data analyzing. In summary, the results showed that the crowdfunding process model in knowledge-BASED companies consists of 623 codes, 66 basic THEMEs, 21 suborganizing THEMEs and 5 main organizing THEMEs. Accordingly, the environmental and internal drivers of the knowledge-BASED company, along with appropriate strategic actions, expected consequences at the macro level and expected consequences at the enterprise level, form the elements of the research process model. In a way, the drivers of the phenomenon of "crowdfunding" are formed, and consequently, strategic actions shape the consequences.